Whilst not unexpected, dairy farmers will be concerned that farmgate prices are now seemingly headed downwards. The shift in market sentiment has been highlighted by the announcement from Muller that its 700 suppliers on the Muller Direct contract will face a 1.5ppl price cut from the 1st January. This will take the standard litre down to 29ppl. Muller blames the fall in wholesale cream and butter prices since the summer for the cut in prices.
